Technical SEO Audit Services That Find What's Broken

A technical SEO audit is a full check of how well Google, and increasingly AI systems like ChatGPT and Perplexity, can reach, read and rank your website. It looks past the words on the page and asks whether the page ever gets seen at all. That distinction matters more than most site owners realise, because a well-written page that Google cannot crawl properly might as well not exist.

Not every website needs one. A five-page site for a local trade, built recently and left alone since, usually has little wrong with it. This becomes worth the time once a site has grown past a few dozen pages, been through a redesign or a domain change, or simply stopped moving in the rankings despite decent content. If you have merged two sites, changed platform, or bolted an ecommerce section onto an old build, a technical audit is often the fastest way to find out why growth stalled. Our SEO migration services exist because that exact combination comes up so often.

If none of that sounds like you, save the time and the money. A free SEO review will tell you within a day whether anything here even applies.

The same handful of problems show up again and again, whatever the industry. Knowing what they look like in practice is more useful than a checklist on its own.

Redirect chains are the most common. A site migrates once, gets tidied up badly, then migrates again three years later, and by the time we look, a single page might redirect four times before it lands. Each hop slows the page and loses a little ranking signal on the way. Duplicate or missing meta titles come close behind, usually on ecommerce sites where hundreds of product pages were generated from a template and nobody wrote unique ones.

Slow Core Web Vitals turn up constantly on mobile, often caused by one heavy image or a plugin nobody remembers installing. It rarely needs a full rebuild to fix, though it does need someone to find the actual cause rather than guess at it. Missing or broken schema markup is the quiet one. The site looks fine to a visitor, but Google cannot tell what kind of page it is looking at, so it shows up in the results looking plainer than a competitor's.

None of these are dramatic on their own. Together, on a site carrying thirty or forty of them, they explain a lot of the gap between publishing good content and nothing happening as a result.

A technical SEO audit is only as useful as the report it produces, so ours is a working document, not a static PDF you open once and forget. We share it as a list you can tick off, because a report that sits in a drawer has not changed anything. Each issue is mapped to the specific page or pages it affects, split into quick wins you can hand to a developer in an afternoon and the longer work that needs planning.

Fixing the issues is a separate question from finding them, and we are upfront about that. Some clients have their own developer and just want the list. Others ask us to do the fixing, which we quote separately once we know the scope, since a ten-page brochure site and a thousand-page ecommerce store are not the same job. Either way, the audit itself does not lock you into anything.

We do not have a polished case study to hold up here, so the fairest proof we can offer is something you can actually read yourself. Our teardown of Bupa's search visibility is published in full, built on real Semrush data, not a mock-up. It is not a technical crawl audit; it is a competitive and content-positioning analysis, and we would rather say that plainly than let the two blur together. What it does show is the kind of depth we go into when we look at a website, which is the closest thing we have to letting you see the work before you buy it.

A full audit usually takes one to two weeks for a normal-sized business site, longer for anything past a few thousand pages. We would rather take the extra few days and check things by hand than hand you an automated export the day after you asked.

We measure success afterwards by what actually changes: pages that start getting crawled again, Core Web Vitals scores moving out of the red, enquiries picking up once the site works properly. Not by a score out of a hundred that sounds impressive and means very little on its own.

None of this replaces judgement on your side. If the audit comes back clean, or close to it, that is a good outcome even though nobody made much money from it. We would rather tell you that than invent problems to justify the invoice.